Ask a family member to make sure you don’t go out and buy this drug immediately after watching this video, because it is extremely hypnotic!

Celebrex Video:

Does this make anyone else nauseous? Look how care free, and happy-go-lucky the music and visuals are! How starkly those aspects of the video contrast with the words! This is a prime example of hypnotism. I will reveal a couple startling facts about Celebrex in just a minute. First, let me translate a selection of the words in this video:

In English, please!

Statement 1:

“The FDA requires all these NSAIDs, including Celebrex, to have the same cardiovascular warning.”

Translation:

“We are at least as bad as other NSAIDs. But hey, those NSAIDs aren’t perfect either!” (as the guy casually reads the newspaper)

Statement 2:

“Any prescription NSAID, including Celebrex, may increase the chance of heart attack or stroke, which can lead to death”

Translation:

“There is a risk of heart attack. But in my defense, all the other kids are doing it!” (as the guy sips his tea)

Statement 3:

“Having options is important. An NSAID, like Celebrex, may be one option.”

Translation:

“Occasionally, Celebrex might not be much worse than your other options.” (as the guy pets his dog)

Statement 4: (THIS ONE IS THE BEST!)

“In fact, prescription Celebrex has never been taken off the market.”

Translation:

“That’s right. We’ve managed to at least meet bare minimum requirements to not be considered outright dangerous.” (as the guy throws a frisbee to his dog)

Statement 5:

“The FDA stated that for certain patients, Celebrex’ benefits outweigh the risks”

Translation:

“Sometimes, our drug does more good than harm.” (as bird flies by screen)

Statement 6:

“Celebrex can be used with low-dose aspirin. Other prescription NSAIDs aren’t generally recommended with aspirin.”

Translation:

“Celebrex can be used with low-dose aspirin. Other NSAIDs can sometimes be used with aspirin, and we didn’t tell you whether or not they can always be used with low-dose aspirin.” (as fish swims by)

Statement 7:

For many with arthritis pain, not treating is not an option.”

Translation:

“We know how shady this drug sounds. But we also know just how desperate some of you are, and we bank on it!” (as married couple dances)

Some Comments

I don’t mean to pick on Celebrex in particular, but this commercial gives insight into the pharmaceutical industry in general. I can understand that someone may argue that this is all legalese that Celebrex is required to state by law, and that the drug is actually not all that bad. But firstly, there is a reason all that stuff is required to be stated by law! Secondly, it is still pretty sad that they have to continuously make comparison to other drugs, just to boost their appearance. Let’s not mention adding in the shooting stars and mellow guitar! If this isn’t all disgusting enough, let me share with you some more information about Celebrex:

• Celebrex came on the market in 1998
• In March 2007, the Journal of Family Medicine published a study comparing Tylenol to Celebrex
• For the short term of the study, the two drugs were “virtually indistinguishable” with regards to improving pain, stiffness, and function in patients with clinically diagnosed osteoarthritis
• Quite humorously, the authors of the study concluded that because acetaminophen is less expensive and has fewer safety concerns, it should be the drug of first choice.
• In the 8 years that Celebrex was on the market before this study, Pfizer Corporation made 300 billion dollars in gross revenue off of Celebrex

This should raise some serious eyebrows! Why did it take 8 whole years, and 300 billion dollars of people’s money to find out that Celebrex is no better than Tylenol for osteoarthritis!?

The gigantic amount of cash involved just goes to show how seriously awash big pharma is in money. It also goes to show that multimillion dollar marketing campaigns could even sell prescription water if desired.

The Saddest Part

The saddest part is that I am sure a huge percentage of the prescriptions written for Celebrex have been due to patients requesting their doctor to write them one. We have to acknowledge that these twisted marketing campaigns do seriously affect the opinions of individuals.

Another Sad Example

Go to the website for Cymbalta. Right on the front page they admit that they don’t even know how the drug works! Let me ask this:

Don’t you need to have a method of operation in mind before you create a drug that successfully uses that method of operation?

Ideally the answer is a resounding YES! But in truth, the fact that the makers of Cymbalta don’t even know how their drug works, means one of two things:

1. They discovered it on accident, have observed its effect, but have not yet discovered its method of operation. This story might be okay with me. After all, that is how we got drugs like penicillin.
2. They intentionally made a drug that was marketable, regardless of whether or not there was significant science behind it. If this is the case, then they have made a drug that interacts with the brain somehow (just to say it does something), and have achieved that goal in a way that satisfies the safety standards of the FDA. This would be greed at its best!

You can think about which option is more likely.

Brainwashing 101

When we are exposed to so many advertisements, many people don’t even process how insane those advertisements are! There is a significant degree of desensitization. We see things so often that we think this is just how it is, and that there is no better option out there waiting for us. This encourages us to sluff off on our own health, and to be too quick to accept inferior treatment. Yes, it is true that in some cases, we have to accept irresolvable situations, but going straight to a drug like Celebrex is selling yourself short…very short indeed.

The sad thing is that this drug will still make lots of money. It is very unfortunate that something like this can actually be so profitable! It is evidence of our lack of education.

Disclaimer: This article is not medical advice. This is opinion and is for informational purposes only. If seeking medical advice, consult a licensed physician.

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